MerchantsBI is a business intelligence platform built for merchants. It connects every system you sell and operate through, unifies the data into one trusted layer, and turns it into reports, live dashboards and AI answers your whole organization can act on.
Merchant analytics is the practice of bringing together everything a merchant knows about its business — sales, orders, inventory, customers, margin, advertising and spend — and analyzing it as one picture rather than tool by tool. For most wholesalers, distributors, manufacturers and B2B merchants, that data is spread across an ERP, a CRM, an accounting package, one or more marketplaces, ad platforms and a long tail of spreadsheets.
Each of those systems has its own reports, and they rarely agree. Totals differ, definitions differ, and someone on the team spends hours every week exporting, pasting and reconciling before anyone can make a decision. Merchant analytics done properly removes that step: the data is collected and reconciled automatically, so the numbers are consistent before they reach a report.
Merchant intelligence is what you get when that unified data is current, trusted and easy to question. Instead of asking “which report is right?”, teams ask “what should we do next?” — which products are carrying margin, which channels are growing, where stock is tied up, and which customers are slipping.
MerchantsBI delivers merchant intelligence in the same order the work happens: connect, transform, report, visualize and deliver. Each step feeds the next automatically, with no extra tools and no manual hand-offs.
Pull data from your ERP, CRM, accounting system, marketplaces, ad platforms, databases, spreadsheets and custom APIs through secure, pre-built integrations. Legacy and on-premise systems are supported too, including VPN access and IP whitelisting.
The MerchantsBI ETL engine joins, deduplicates, normalizes and reconciles data from every system on the schedule you set. The result is a single, unified data layer — one merchant database your reports, dashboards and AI all read from.
Run instant reports across tens of millions of records, pivot and slice by any dimension, and save and share the views your team uses every day — with sub-second query performance and no query language to learn.
Drag-and-drop dashboards give executives the big picture at a glance, and every number is clickable, so anyone can drill into the detail behind a metric instead of exporting it to a spreadsheet.
Because everything lands in one unified layer, a single AI can answer across your entire business — sales, inventory, margin and spend together — with answers that are traceable back to the source data.
See each engine in detail on the MerchantsBI merchant analytics platform page.
Wholesalers and manufacturers work across fragmented ERP systems, disconnected warehouse data, and margin calculations buried in spreadsheets. MerchantsBI brings them into one source of truth, so pricing, margin and inventory decisions are made on numbers everyone trusts.
Distributors need to see orders, stock and fulfilment across locations and systems at once. Unified merchant analytics replaces hand-assembled reports with dashboards that refresh on schedule.
B2B merchants and multi-location retailers selling across several channels get one consistent view of performance by channel, location, customer and product — instead of a different total in every tool.
Read more merchant analytics use cases by industry.
Many merchants try to get to insight by connecting an AI assistant, or a separate dashboard tool, to each system on its own. The problem is that each connection only ever sees one silo, and the silos do not reconcile. You end up with conflicting versions of the truth and no quick way to know which is right.
MerchantsBI unifies the data first. Data collection, reporting, dashboards and AI live in one tool, on one source of truth, kept fresh automatically on the schedule you set. That is what makes the answers line up — and what lets anyone on the team, not just IT, own their reporting. No coding is required: the ETL builder, report builder and dashboard canvas are all built for business users.
Most teams are up and running within a few days; larger multi-system rollouts typically complete within a few weeks. We need access to the systems you want to connect and a short kickoff conversation about your data and reporting goals — our onboarding team handles building the connections, modeling the data and configuring the initial dashboards.
Have questions about data sources, security or pricing? The MerchantsBI FAQ covers the most common ones.
Book a personalized demo and we’ll show you how MerchantsBI would work for your systems, your channels and your reporting goals.